The Oxford Handbook of Music and Advertising - Oxford Handbooks

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The Oxford Handbook of Music and Advertising - Oxford Handbooks

This Handbook explains how music contributes to the advertising that the public encounters on a daily basis. Chapters examine how the soundtracks of promotional messages originate, how we might interpret the meanings behind the music, and how commercial messages influence us through music.

864 pages, 64 illustrations; 21 tables

Media	Bøker Innbunden bok (Bok med hard rygg og stivt omslag)
Utgitt	12. april 2021
ISBN13	9780190691240
Utgivere	Oxford University Press Inc
Antall sider	960
Mål	256 × 186 × 66 mm · 1,73 kg
Redaktør	Deaville, James (Professor of Musicology, Professor of Musicology, Carleton University)
Redaktør	Rodman, Ron (Professor of Music Theory, Professor of Music Theory, Carleton College)
Redaktør	Tan, Siu-Lan (Associate Professor of Psychology, Associate Professor of Psychology, Kalamazoo College)