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Managing Quality Fads: How American Business Learned to Play the Quality Game

This book explores the reasons why American industry was so slow to respond to the challenge of high quality goods from Japan in the postwar period.


302 pages, 8 line drawings

Media Bøker     Innbunden bok   (Bok med hard rygg og stivt omslag)
Utgitt 1. april 1999
ISBN13 9780195122602
Utgivere Oxford University Press Inc
Antall sider 304
Mål 162 × 239 × 26 mm   ·   581 g