Managing Network Resources: Alliances, Affiliations, and Other Relational Assets - Gulati, Ranjay (, Michael L. Nemmers Distinguished Professor of Strategy and Organizations, Kellogg School of Management, Northwestern University) - Bøker - Oxford University Press - 9780199299850 - 17. mai 2007
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Gulati, Ranjay (, Michael L. Nemmers Distinguished Professor of Strategy and Organizations, Kellogg School of Management, Northwestern University)
Managing Network Resources: Alliances, Affiliations, and Other Relational Assets

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Today's firms are increasingly embedded in networks of alliances that influence their behavior and performance. Ranjay Gulati examines the 'network resources' that arise from these ties, how successful firms manage these, and how they influence strategy, access to resources, and perceptions of a firm's legitimacy.

342 pages, 1, black & white illustrations

Media Bøker     Pocketbok   (Bok med mykt omslag og limt rygg)
Utgitt 17. mai 2007
ISBN13 9780199299850
Utgivere Oxford University Press
Antall sider 344
Mål 236 × 157 × 20 mm   ·   517 g
Språk Engelsk  

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