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Strategic Marketing: An Introduction 2 Revised edition
Proctor, Tony (University of Chester, UK)
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Strategic Marketing: An Introduction 2 Revised edition
Proctor, Tony (University of Chester, UK)
Fully updated to include case studies from a range of industry sectors, the 2nd edition is a concise, thorough and enlightening textbook that demonstrates how organizations can take advantage of ‘strategic windows’ to improve their positions.
352 pages, 44 black & white illustrations, 81 black & white tables, 44 black & white line drawings
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 8. juli 2008 |
| ISBN13 | 9780415458177 |
| Utgivere | Taylor & Francis Ltd |
| Antall sider | 348 |
| Mål | 170 × 245 × 20 mm · 640 g |
| Språk | Engelsk |
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