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Predicting and Changing Behavior: The Reasoned Action Approach 1. utgave
Fishbein, Martin (University of Pennsylvania, USA)
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Predicting and Changing Behavior: The Reasoned Action Approach 1. utgave
Fishbein, Martin (University of Pennsylvania, USA)
This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It discusses critical issues related to the reasoned action framework, and provides methodological and conceptual tools for the prediction and explanation of social behavior and for designing behavior change interventions.
538 pages, 5 black & white illustrations, 3 colour illustrations, 34 black & white tables
Media | Bøker Innbunden bok (Bok med hard rygg og stivt omslag) |
Utgitt | 27. juli 2009 |
ISBN13 | 9780805859249 |
Utgivere | Taylor & Francis Inc |
Antall sider | 538 |
Mål | 162 × 237 × 35 mm · 950 g |
Språk | Engelsk |