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European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior - Routledge Studies in Marketing N/a

Name: European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior - Routledge Studies in Marketing
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European Consumers in the Digital Era: Implications of Technology, Media and Culture on Consumer Behavior - Routledge Studies in Marketing

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This book offers a holistic perspective of consumer behavior in the 21st century in different European cultures that are characterized by new technologies, including smartphones, AR, IoT, AI, and social media, as well as cultural changes and the Covid-19 pandemic.

216 pages

Media	Bøker Innbunden bok (Bok med hard rygg og stivt omslag)
Utgitt	18. oktober 2022
ISBN13	9781032204611
Utgivere	Taylor & Francis Ltd
Antall sider	200
Mål	150 × 220 × 20 mm · 453 g
Språk	Engelsk
Redaktør	Bartosik-Purgat, Malgorzata (Dept. of Intnl Management, Poznan Univ. of Economics & Business, Poland)
Redaktør	Filimon, Nela (Dept. of Business, Universitat de Girona, Spain)