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Edge Innovation: the Secrets to How Ordinary People Can Create Extraordinary Ideas & Innovations
Ben A. Ratje
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Edge Innovation: the Secrets to How Ordinary People Can Create Extraordinary Ideas & Innovations
Ben A. Ratje
Are you innovative?
If you are like most people, your answer to that question will be a simple and direct "NO!"
Most people don't believe they are, can be or have what it takes to be innovative. Yet if you dig a little deeper, you will find that most people actually WANT to be innovative, they simply don't know how.
The reason for this is simple: Our culture has taught us to believe that innovation is the domain of only a select few. And that these select few were born that way. We're led to believe that unless we were born with it, we will probably never get it.
In Edge Innovation, author and entrepreneur Ben A. Ratje lays bare the secrets of some of the most innovative minds in the business. In this easy-to-read and highly practical guide, you will learn:
The 2 Basics of Innovation
InnoHabits
How to become more creative and innovative, and do so with very little effort.
InnoTeam
How to pick the right people to help you put your innovation into action and make it a success.
The 4 Steps of Innovation
InnoTarget
Learn how to easily determine the right opportunities in your industry and market place.
InnoTools
Discover 7 brainstorming techniques that you can put into action immediately.
InnoCreation
How to put all the pieces together in a way that gives your innovation the best chance of succeeding.
InnoMarketing
How to determine your basic brand strategy, so your creation stands out and leads in the market place.
PRAISE FOR EDGE INNOVATION
"Edge Innovation is the ultimate easy-to-understand and practical guide for generating great ideas fast. Highly recommended for business owners and their creative teams." Andreas Hesse, Co-Licensor of the PUSH UP PRO and IRON GYM PUSH UP, with over 2,000,000 sold worldwide
"It won't take you long to find the extraordinary in this book. Turn a few pages and you'll soon find the secrets to creative thinking laid out before you." Dr. B. C. Shine, CMO of CJ GROUP Bestselling Author of Spinkre Insights
"If you want to know how to create great ideas faster than your competition, this is THE book to buy, read and apply." Paul Cannon, Co-Creator, Mastermind Ideas Summit, mastermindingideas. com
"Edge Innovation takes a fresh approach to getting creative that will build on what you already know, and leave you thirsting for more." Duncan Cho, Senior Vice President of Marketing, KUMHO TIRES
"Here at TOZ our goal is to help our clients become more successful. One of the key factors to achieve that goal and grow from 1 to 21 branches in less than 10 years was innovation. If you want to master the skill of innovation, this book is one of the best resources you can find." Y. H. Kim, CEO, TOZ
Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
Utgitt | 11. november 2011 |
ISBN13 | 9788997411054 |
Utgivere | 300 Publishing |
Antall sider | 286 |
Mål | 154 × 15 × 230 mm · 408 g |
Språk | Engelsk |
Se alt med Ben A. Ratje ( f.eks. Pocketbok )