Digital Wine: How QR Codes Facilitate New Markets for Small Wine Industries - SpringerBriefs in Business - Tara Brabazon - Bøker - Springer Verlag, Singapore - 9789812870582 - 27. mai 2014
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Digital Wine: How QR Codes Facilitate New Markets for Small Wine Industries - SpringerBriefs in Business

Tara Brabazon

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Digital Wine: How QR Codes Facilitate New Markets for Small Wine Industries - SpringerBriefs in Business

This book explores the way in which QR codes (Quick Response codes) can help the wine industry facilitate distribution and more effectively market and sell their product. It then goes on to examine how to integrate QR codes with wine media, including marketing the bottle and using QR codes to build new wine regions.


142 pages, 36 black & white illustrations, biography

Media Bøker     Pocketbok   (Bok med mykt omslag og limt rygg)
Utgitt 27. mai 2014
ISBN13 9789812870582
Utgivere Springer Verlag, Singapore
Antall sider 135
Mål 152 × 240 × 9 mm   ·   238 g

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