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Strategic Marketing: Cases, Concepts and Challenges
John Atkinson
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Strategic Marketing: Cases, Concepts and Challenges
John Atkinson
This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments
296 pages, illustrations
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 31. mai 1996 |
| ISBN13 | 9780004990378 |
| Utgivere | Pearson Education Limited |
| Antall sider | 296 |
| Mål | 159 × 235 × 19 mm · 454 g |
