Understanding Marketing

Mark Davies

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Understanding Marketing

Introducing the goals and techniques of marketing, this text looks at the business environment in which it takes place. It considers the role of market research in helping companies target and segment their markets, and position their products.

400 pages, illustrations facsimiles (some colour)

Media	Bøker Pocketbok (Bok med mykt omslag og limt rygg)
Utgitt	26. september 1997
ISBN13	9780134904672
Utgivere	Pearson Education (US)
Antall sider	400
Mål	171 × 233 × 23 mm · 670 g