Marketing: Theory, Evidence, Practice - Sharp, Byron (Professor of Marketing Science, Professor of Marketing Science, University of South Australia) - Bøker - Oxford University Press Australia - 9780195590296 - 1. november 2017
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Marketing: Theory, Evidence, Practice 2 Revised edition

Sharp, Byron (Professor of Marketing Science, Professor of Marketing Science, University of South Australia)

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Marketing: Theory, Evidence, Practice 2 Revised edition

Marketing: Theory, Evidence, Practice tells the story of marketing, its theories, concepts and real life applications, while providing a realistic overview of the marketing world. It demonstrates the practical application of marketing skills, illustrated by case studies and practitioner profiles, and gives students industry insight that will support them in their careers.

832 pages

Media Bøker     Pocketbok   (Bok med mykt omslag og limt rygg)
Utgitt 1. november 2017
ISBN13 9780195590296
Utgivere Oxford University Press Australia
Antall sider 832
Mål 249 × 205 × 35 mm   ·   1,73 kg

Se alt med Sharp, Byron (Professor of Marketing Science, Professor of Marketing Science, University of South Australia) ( f.eks. Pocketbok )