Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work - Studies in Communication, Media, and Public Opinion - Ted Brader - Bøker - The University of Chicago Press - 9780226069890 - 2006
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Campaigning for Hearts and Minds: How Emotional Appeals in Political Ads Work - Studies in Communication, Media, and Public Opinion New edition

Ted Brader

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Useful for those wishing to understand how American politics is influenced by advertising, this scientific study examines the effects these emotional appeals in political advertising have on voter decision-making. It contains experiments, conducted by the author during an election, with truly eye-opening results that upset conventional wisdom.

280 pages, 14 tables, 52halftones, 30line drawings

Media Bøker     Pocketbok   (Bok med mykt omslag og limt rygg)
Utgitt 2006
ISBN13 9780226069890
Utgivere The University of Chicago Press
Antall sider 280
Mål 151 × 228 × 20 mm   ·   428 g
Språk Engelsk  

Se alt med Ted Brader ( f.eks. Pocketbok )