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Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology
Bernd Schmitt
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Happy Customers Everywhere: How Your Business Can Profit from the Insights of Positive Psychology
Bernd Schmitt
Bernd Schmitt explores how marketers and brand managers can harness good customer experience through a three prong approach: The Feel Good Method, The Meaningful Method and The Learning and Growing Method.
256 pages, 6 black & white line drawings
| Media | Bøker Innbunden bok (Bok med hard rygg og stivt omslag) |
| Utgitt | 24. april 2012 |
| ISBN13 | 9780230116450 |
| Utgivere | Palgrave Macmillan |
| Antall sider | 256 |
| Mål | 163 × 240 × 23 mm · 566 g |
| Språk | Engelsk |
![Cover for Bernd Schmitt · Kundenerlebnis als Wettbewerbsvorteil (Pocketbok) [Softcover reprint of the original 1st ed. 2004 edition] (2012)](https://imusic.b-cdn.net/images/item/original/228/9783322903228.jpg?bernd-schmitt-2012-kundenerlebnis-als-wettbewerbsvorteil-pocketbok&class=scaled&v=1409821041)
