Branding TV: Principles and Practices - McDowell, Walter (Faculty member, School of Communication, University of Miami, FL, USA) - Bøker - Taylor & Francis Ltd - 9780240807539 - 19. juli 2005
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Branding TV: Principles and Practices 2. utgave

McDowell, Walter (Faculty member, School of Communication, University of Miami, FL, USA)

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Branding TV: Principles and Practices 2. utgave

Explains the essential principles that underlie successful branding. This book offers many practical strategies to measure, build and manage television brand equity. It shows how the notions of branding are no more prevalent than in the battle for dominance in local news.

172 pages, black & white illustrations

Media Bøker     Pocketbok   (Bok med mykt omslag og limt rygg)
Utgitt 19. juli 2005
ISBN13 9780240807539
Utgivere Taylor & Francis Ltd
Antall sider 170
Mål 193 × 234 × 10 mm   ·   334 g
Språk Engelsk  

Se alt med McDowell, Walter (Faculty member, School of Communication, University of Miami, FL, USA) ( f.eks. Pocketbok og Innbunden bok )