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Advertising - Frameworks Series Frank Jefkins 4. utgave
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Advertising - Frameworks Series
Frank Jefkins
Advertising looks at the structure and organisation of the industry, how campaigns are constructed and costed, the various methods of promotion, above-the-line and below-the-line costs, legal and ethical issues, market research and much, much more.
416 pages, glossary
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 21. februar 2000 |
| ISBN13 | 9780273634355 |
| Utgivere | Pearson Education Limited |
| Antall sider | 416 |
| Mål | 157 × 232 × 23 mm · 610 g |
| Språk | Engelsk |
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