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Relationship Marketing: Exploring Relational Strategies in Marketing 4. utgave
John Egan
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Relationship Marketing: Exploring Relational Strategies in Marketing 4. utgave
John Egan
This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'.
328 pages, Illustrations
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 31. mars 2011 |
| ISBN13 | 9780273737780 |
| Utgivere | Pearson Education Limited |
| Antall sider | 328 |
| Mål | 190 × 245 × 20 mm · 544 g |
| Språk | Engelsk |
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