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Brand Gap, The: Revised Edition Marty Neumeier 2. utgave
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Brand Gap, The: Revised Edition
Marty Neumeier
Presents a unified theory of brand. This work shows how strategic or creative approach of thinking can unite to produce a "charismatic brand". It also helps you learn: the five essential disciplines of brand-building; how branding is changing the dynamics of competition; the three most powerful questions to ask about any brand; and more.
208 pages, Illustrations
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 1. september 2005 |
| ISBN13 | 9780321348104 |
| Utgivere | Pearson Education (US) |
| Antall sider | 208 |
| Mål | 203 × 135 × 22 mm · 250 g |
| Språk | Engelsk |
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