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Niche: The missing middle and why business needs to specialise to survive
James Harkin
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Niche: The missing middle and why business needs to specialise to survive
James Harkin
Niche is an eye-opening analysis of why big business has failed to sell to the mainstream, in the tradition of Chris Anderson's The Long Tail
256 pages
Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
Utgitt | 2. august 2012 |
ISBN13 | 9780349123004 |
Utgivere | Little, Brown Book Group |
Antall sider | 256 |
Mål | 150 × 196 × 17 mm · 206 g |