Fortell venner om denne varen:
Integrated Marketing Communication: Advertising and Promotion in a Digital World 2. utgave
Jerome M. Juska
Pris
¥ 46.236
Bestillingsvarer
Forventes levert 19. - 30. jun
Legg til iMusic ønskeliste
Eller
Finnes også som:
Integrated Marketing Communication: Advertising and Promotion in a Digital World 2. utgave
Jerome M. Juska
This textbook explores the continuing transformation of advertising, sales promotion, and public relations functions within the marketing discipline. It guides the reader through the process of developing and implementing a comprehensive Integrated Marketing Communication plan for companies, organizations, and brands.
284 pages, 91 Line drawings, color; 91 Illustrations, color
| Media | Bøker Innbunden bok (Bok med hard rygg og stivt omslag) |
| Utgitt | 30. november 2021 |
| ISBN13 | 9780367443368 |
| Utgivere | Taylor & Francis Ltd |
| Antall sider | 330 |
| Mål | 807 g |
Se alt med Jerome M. Juska ( f.eks. Pocketbok og Innbunden bok )