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Current Research on Gender Issues in Advertising Charles R. Taylor-Yorgos Zotos-Stacy Grau 1. utgave
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Current Research on Gender Issues in Advertising
Charles R. Taylor-Yorgos Zotos-Stacy Grau
This book extends the research on gender stereotypes in advertising, highlighting the attitude towards sex and nudity; women in decorative roles; the changing roles of women and men in advertising; and the views of those who design ad campaigns. This book was first published as a special issue of the International Journal of Advertising. <
146 pages
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 14. august 2020 |
| ISBN13 | 9780367593100 |
| Utgivere | Taylor & Francis Ltd |
| Antall sider | 146 |
| Mål | 246 × 175 × 22 mm · 296 g |
| Språk | Engelsk |
| Redaktør | Grau, Stacy (Texas Christian University, USA) |
| Redaktør | Taylor, Charles R. (Villanova University, USA) |
| Redaktør | Zotos, Yorgos (Cyprus University of Technology) |