Strategic Positioning in Voluntary and Charitable Organizations - Routledge Studies in the Management of Voluntary and Non-Profit Organizations - Chew, Celine (Cardiff University, UK) - Bøker - Taylor & Francis Ltd - 9780415453042 - 1. april 2009
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Chew, Celine (Cardiff University, UK)
Strategic Positioning in Voluntary and Charitable Organizations - Routledge Studies in the Management of Voluntary and Non-Profit Organizations 1. utgave

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Using a three-stage approach which involves an exploratory survey and multiple case studies, this book reveals that charitable organizations are positioning themselves in distinctive ways that are not adequately explained by contemporary perspectives on strategic positioning derived from commercial strategy and marketing management literatures.

278 pages, 17 black & white illustrations, 32 black & white tables, 17 black & white line drawings

Media Bøker     Innbunden bok   (Bok med hard rygg og stivt omslag)
Utgitt 1. april 2009
ISBN13 9780415453042
Utgivere Taylor & Francis Ltd
Antall sider 260
Mål 159 × 229 × 20 mm   ·   518 g
Språk Engelsk  

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