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Global Advertising, Attitudes, and Audiences - Routledge Advances in Management and Business Studies Reprint edition
Tony Wilson
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Global Advertising, Attitudes, and Audiences - Routledge Advances in Management and Business Studies Reprint edition
Tony Wilson
This book presents consumer response to global media branding as a cognitive process whose understanding is important for advertising industry as well as academic investigation. Interpreting reactions to screen advertising, accounting for them in local cultural terms, must be the first stage of any subsequent quantitative study.
168 pages
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 3. september 2013 |
| ISBN13 | 9780415860895 |
| Utgivere | Taylor & Francis Ltd |
| Antall sider | 182 |
| Mål | 249 g |
| Språk | Engelsk |
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