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Winning at New Products, 5th Edition: Creating Value Through Innovation
Robert Cooper
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R 611
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Winning at New Products, 5th Edition: Creating Value Through Innovation
Robert Cooper
A fully updated edition of the classic business reference book on product development from a world renowned innovation management scholar
448 pages
Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
Utgitt | 28. september 2017 |
ISBN13 | 9780465093328 |
Utgivere | Basic Books |
Antall sider | 448 |
Mål | 151 × 229 × 31 mm · 454 g |
Språk | Engelsk |