International Marketing Research - Craig, C. Samuel (Leonard Stern School of Business, New York University, USA) - Bøker - John Wiley & Sons Inc - 9780470010952 - 24. mars 2005
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International Marketing Research 3. utgave

Craig, C. Samuel (Leonard Stern School of Business, New York University, USA)

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International Marketing Research 3. utgave

The Third Edition of International Marketing Research is completely updated to reflect changes in both the structure and practice of international marketing research. Industry consolidation of research firms has accelerated as they strive to better serve global clients.


524 pages, Illustrations

Media Bøker     Pocketbok   (Bok med mykt omslag og limt rygg)
Utgitt 24. mars 2005
ISBN13 9780470010952
Utgivere John Wiley & Sons Inc
Antall sider 528
Mål 191 × 235 × 27 mm   ·   940 g