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Consumers and Services
Gabbott, Mark (Monash University)
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Consumers and Services
Gabbott, Mark (Monash University)
This approach to service marketing from a consumer perspective integrates information on service consumption from from a variety of sources. It establishes the effect of the characteristics of services upon consumer behavior and presents four detailed case studies of consumer behavior in service industries.
284 pages, Illustrations
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 29. juni 1998 |
| ISBN13 | 9780471962694 |
| Utgivere | John Wiley & Sons Inc |
| Antall sider | 284 |
| Mål | 153 × 235 × 16 mm · 421 g |
| Språk | Engelsk |
Se alt med Gabbott, Mark (Monash University) ( f.eks. Pocketbok )