The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy - Communication, Society and Politics - Simon, Adam F. (University of Washington) - Bøker - Cambridge University Press - 9780521001915 - 29. april 2002
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The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy - Communication, Society and Politics

Simon, Adam F. (University of Washington)

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The Winning Message: Candidate Behavior, Campaign Discourse, and Democracy - Communication, Society and Politics

This study investigates candidate behavior in American electoral campaigns. It centers on a question of equal importance to citizens and scholars: how can we produce better political campaigns? It takes an innovative approach by bringing together critical and empirical methods as well as game theory.


198 pages, 14 b/w illus. 24 tables

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Utgitt 29. april 2002
ISBN13 9780521001915
Utgivere Cambridge University Press
Antall sider 198
Mål 153 × 228 × 11 mm   ·   288 g
Språk Engelsk