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How to Price: A Guide to Pricing Techniques and Yield Management
Shy , Oz (Wissenschaftszentrum Berlin fur Sozialforschung)
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How to Price: A Guide to Pricing Techniques and Yield Management
Shy , Oz (Wissenschaftszentrum Berlin fur Sozialforschung)
Over the past four decades, business and academic economists, operations researchers, marketing scientists, and consulting firms have increased their research on pricing and revenue management. This book introduces a wide variety of research results on pricing techniques in a unified, systematic way and at varying levels of difficulty.
448 pages, 95 tables
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 14. januar 2008 |
| ISBN13 | 9780521715645 |
| Utgivere | Cambridge University Press |
| Antall sider | 448 |
| Mål | 220 × 251 × 24 mm · 788 g |
| Språk | Engelsk |