Empire of Direct Mail: How Conservative Marketing Persuaded Voters and Transformed the Grassroots - Takahito Moriyama - Bøker - University Press of Kansas - 9780700633418 - 26. august 2022
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Empire of Direct Mail: How Conservative Marketing Persuaded Voters and Transformed the Grassroots

Takahito Moriyama

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Empire of Direct Mail: How Conservative Marketing Persuaded Voters and Transformed the Grassroots

The rapid growth of the conservative movement has long fascinated historians, many of whom have focused on the grassroots efforts in the Sunbelt. Empire of Direct Mail examines how conservative operatives got their message out to their supporters through computerized direct mail, a significant but understudied communications technology.


264 pages

Media Bøker     Pocketbok   (Bok med mykt omslag og limt rygg)
Utgitt 26. august 2022
ISBN13 9780700633418
Utgivere University Press of Kansas
Antall sider 264
Mål 230 × 151 × 18 mm   ·   358 g
Språk Engelsk