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Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
Edd Applegate
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Cases in Advertising and Marketing Management: Real Situations for Tomorrow's Managers
Edd Applegate
Cases in Advertising and Marketing Management offers readers, whether new managers or students, opportunities to practice their abilities on realistic business situations. The authors, a professor of advertising and an agency executive, draw on their experiences in forty scenarios, each of which focuses on sample problem to analyze and uses discuss
232 pages
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 12. oktober 2006 |
| ISBN13 | 9780742538368 |
| Utgivere | Bloomsbury Publishing Plc |
| Antall sider | 232 |
| Mål | 189 × 237 × 15 mm · 463 g |
| Språk | Engelsk |
![Cover for Edd Applegate · Strategic Copywriting: How to Create Effective Advertising (Innbunden bok) [Second edition] (2015)](https://imusic.b-cdn.net/images/item/original/078/9781442244078.jpg?edd-applegate-2015-strategic-copywriting-how-to-create-effective-advertising-innbunden-bok&class=scaled&v=1477232741)
![Cover for Edd Applegate · Strategic Copywriting: How to Create Effective Advertising (Pocketbok) [Second edition] (2015)](https://imusic.b-cdn.net/images/item/original/085/9781442244085.jpg?edd-applegate-2015-strategic-copywriting-how-to-create-effective-advertising-pocketbok&class=scaled&v=1477232742)
