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Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques - Marketing Science
Mike Grigsby
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Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Techniques - Marketing Science
Mike Grigsby
Resolve data-heavy retail marketing questions through key analytic steps, with expert guidance in a direct and conceptual style.
264 pages
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 3. oktober 2016 |
| ISBN13 | 9780749477158 |
| Utgivere | Kogan Page Ltd |
| Antall sider | 264 |
| Mål | 233 × 159 × 22 mm · 424 g |
| Språk | Engelsk |
![Cover for Mike Grigsby · Marketing Analytics: A Practical Guide to Improving Consumer Insights Using Data Techniques (Pocketbok) [3 Revised edition] (2022)](https://imusic.b-cdn.net/images/item/original/191/9781398608191.jpg?mike-grigsby-2022-marketing-analytics-a-practical-guide-to-improving-consumer-insights-using-data-techniques-pocketbok&class=scaled&v=1659926249)
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