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Developing a Market Orientation
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Developing a Market Orientation
The Marketing Service Institute has a 38 years history of funding high-profile scholarly research on topics that have managerial significance. This book demonstrates the importance of market orientation on organizational culture, on strategy, and on tactics (the set of cross-functional activities directed at creating and satisfying customers).
328 pages
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 18. mai 1999 |
| ISBN13 | 9780761916932 |
| Utgivere | SAGE Publications Inc |
| Antall sider | 328 |
| Mål | 152 × 228 × 18 mm · 450 g |
| Språk | Engelsk |
| Redaktør | Deshpande, Rohit |
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