Qualitative Methods for Marketplace Research - Shay Sayre - Bøker - SAGE Publications Inc - 9780761922704 - 20. april 2001
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Qualitative Methods for Marketplace Research Abridged edition

Shay Sayre

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Qualitative Methods for Marketplace Research Abridged edition

Written for students and marketing practitioners, Shay Sayre provides a thorough introduction to qualitative methods in market research. The author covers all key topics and borrows techniques from a wide variety of fields to present specific examples that illustrate how these techniques are adapted for marketplace research.


272 pages, Illustrations

Media Bøker     Pocketbok   (Bok med mykt omslag og limt rygg)
Utgitt 20. april 2001
ISBN13 9780761922704
Utgivere SAGE Publications Inc
Antall sider 272
Mål 152 × 228 × 13 mm   ·   370 g
Språk Engelsk  
Redaktør Sayre, Shay