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Qualitative Methods for Marketplace Research Abridged edition
Shay Sayre
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Qualitative Methods for Marketplace Research Abridged edition
Shay Sayre
Written for students and marketing practitioners, Shay Sayre provides a thorough introduction to qualitative methods in market research. The author covers all key topics and borrows techniques from a wide variety of fields to present specific examples that illustrate how these techniques are adapted for marketplace research.
272 pages, Illustrations
Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
Utgitt | 20. april 2001 |
ISBN13 | 9780761922704 |
Utgivere | SAGE Publications Inc |
Antall sider | 272 |
Mål | 152 × 228 × 13 mm · 370 g |
Språk | Engelsk |
Redaktør | Sayre, Shay |
Se alt med Shay Sayre ( f.eks. Pocketbok og Innbunden bok )