Listening to Your Donors

Bruce Campbell

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Listening to Your Donors

In this text a marketing research and fundraising consultant for nonprofits offers guidance on winning the support of donors by listening to their needs through thoughtful survey research. A range of practical matters, from designing questionnaires to analysing survey results, is covered.

240 pages, illustrations, tables, index

Media	Bøker Innbunden bok (Bok med hard rygg og stivt omslag)
Utgitt	15. august 2000
ISBN13	9780787950378
Utgivere	John Wiley & Sons Inc
Antall sider	240
Mål	160 × 239 × 22 mm · 440 g