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Rethinking Marketing: Towards Critical Marketing Accountings
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Rethinking Marketing: Towards Critical Marketing Accountings
This volume on marketing as a field of study, research and practice proposes ways forward for the discipline and profession. The contributors cover issues in contemporary marketing, including: marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research.
288 pages
| Media | Bøker Innbunden bok (Bok med hard rygg og stivt omslag) |
| Utgitt | 30. desember 1998 |
| ISBN13 | 9780803974906 |
| Utgivere | Sage Publications Ltd |
| Antall sider | 288 |
| Mål | 156 × 234 × 19 mm · 540 g |
| Redaktør | Brownlie, Douglas |
| Redaktør | Saren, Michael |
| Redaktør | Wensley, Robin |
| Redaktør | Whittington, Richard |