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Rethinking Marketing: Towards Critical Marketing Accountings
Douglas T Brownlie
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Rethinking Marketing: Towards Critical Marketing Accountings
Douglas T Brownlie
This volume on marketing as a field of study, research and practice proposes ways forward for the discipline and profession. The contributors cover issues in contemporary marketing, including: marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research.
288 pages, black & white illustrations
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 19. januar 1999 |
| ISBN13 | 9780803974913 |
| Utgivere | Sage Publications Ltd |
| Antall sider | 288 |
| Mål | 156 × 234 × 16 mm · 430 g |
| Redaktør | Brownlie, Douglas |
| Redaktør | Saren, Michael |
| Redaktør | Wensley, Robin |
| Redaktør | Whittington, Richard |
Se alt med Douglas T Brownlie ( f.eks. Pocketbok )