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Management of Corporate Communication: From Interpersonal Contacts To External Affairs 1. utgave
Robert L. Heath
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Management of Corporate Communication: From Interpersonal Contacts To External Affairs 1. utgave
Robert L. Heath
While many organizational communication texts address internal communication processes, few consider how companies communicate with stakeholders. Likewise, texts concentrating on PR or advertising consider external communication, but fail to focus on internal communication. Combining both views, the text explains how a whole organization operates.
320 pages, black & white illustrations
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 1. juni 1994 |
| ISBN13 | 9780805815528 |
| Utgivere | Taylor & Francis Inc |
| Antall sider | 316 |
| Mål | 161 × 234 × 18 mm · 444 g |
| Språk | Engelsk |
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