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The Balanced Scorecard: Translating Strategy into Action
Robert S. Kaplan
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The Balanced Scorecard: Translating Strategy into Action
Robert S. Kaplan
Provides the management system for companies to invest in the long term - in customers, in employees, in product development, and in systems - rather than managing the bottom line to pump up short-term earnings. This title attempts to change the way you measure and manage your business.
336 pages, index
| Media | Bøker Innbunden bok (Bok med hard rygg og stivt omslag) |
| Utgitt | 1. september 1996 |
| ISBN13 | 9780875846514 |
| Utgivere | Harvard Business Review Press |
| Antall sider | 336 |
| Mål | 165 × 233 × 26 mm · 666 g |
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