Diversification in the World of Data and AI - Elements in Business Strategy - Lanzolla, Gianvito (Bayes Business School) - Bøker - Cambridge University Press - 9781009515832 - 4. september 2025
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Diversification in the World of Data and AI - Elements in Business Strategy

Lanzolla, Gianvito (Bayes Business School)

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Diversification in the World of Data and AI - Elements in Business Strategy

Building on field research and the existing literature on digitalization and diversification, this Element shows how external technological and market changes influence the extent and type of diversification that firms can now undertake. It argues that to succeed with digital diversification, new capabilities are needed.

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Utgitt 4. september 2025
ISBN13 9781009515832
Utgivere Cambridge University Press
Antall sider 92
Mål 294 g
Språk Engelsk