Big Data Analytics: Applications in Business and Marketing - Chaudhary, Kiran (Shivaji College, University of Delhi) - Bøker - Taylor & Francis Ltd - 9781032007885 - 28. desember 2021
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Big Data Analytics: Applications in Business and Marketing

Chaudhary, Kiran (Shivaji College, University of Delhi)

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Big Data Analytics: Applications in Business and Marketing

The book explores data analytics concepts and applications in marketing and business. Business and marketing analytics can create value by guiding how organizational resources are optimally allocated and managed. Covering both predictive and prescriptive analysis, the book discusses optimization techniques for stronger business performance.

258 pages, 31 Line drawings, black and white; 31 Illustrations, black and white

Media Bøker     Innbunden bok   (Bok med hard rygg og stivt omslag)
Utgitt 28. desember 2021
ISBN13 9781032007885
Utgivere Taylor & Francis Ltd
Antall sider 261
Mål 670 g
Språk Engelsk  

Se alt med Chaudhary, Kiran (Shivaji College, University of Delhi) ( f.eks. Innbunden bok og Pocketbok )