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Public Relations, Branding and Authenticity: Brand Communications in the Digital Age - Routledge New Directions in PR & Communication Research
Sian Rees
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Public Relations, Branding and Authenticity: Brand Communications in the Digital Age - Routledge New Directions in PR & Communication Research
Sian Rees
Public Relations, Branding and Authenticity: Brand Communications in the Digital Age explores the role of PR and branding in society by considering the notion of authentic communications within the context of an emerging digital media environment.
196 pages, 1 Illustrations, black and white; 1 Illustrations, black and white
Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
Utgitt | 30. september 2021 |
ISBN13 | 9781032175188 |
Utgivere | Taylor & Francis Ltd |
Antall sider | 196 |
Mål | 236 × 143 × 27 mm · 304 g |
Språk | Engelsk |