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Consumer Culture in Transition: Aesthetic Consumption in China's New Middle Class - Routledge Studies in Marketing
Liu, Xi (Tsinghua University, China)
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Consumer Culture in Transition: Aesthetic Consumption in China's New Middle Class - Routledge Studies in Marketing
Liu, Xi (Tsinghua University, China)
This book offers case studies on the emergence of aesthetic consumption in China, that is, daily consumption in which aesthetic and spiritual benefits play a dominant role in consumers’ decision-making.
| Media | Bøker Innbunden bok (Bok med hard rygg og stivt omslag) |
| Vil utgis | 12. desember 2025 |
| ISBN13 | 9781032594347 |
| Utgivere | Taylor & Francis Ltd |
| Antall sider | 200 |
| Mål | 434 g (Estimert vekt) |
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