Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good - Saloni Firasta-Vastani - Bøker - Taylor & Francis Ltd - 9781032658940 - 29. juli 2024
Ved uoverensstemmelse mellom cover og tittel gjelder tittel

Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good

Saloni Firasta-Vastani

Pris
NOK 439

Bestillingsvarer

Forventes levert 6. - 13. nov
Julegaver kan byttes frem til 31. januar
Legg til iMusic ønskeliste
eller

Purpose-Driven Pricing: Leveraging the Power of Pricing for Profit and Societal Good

This book introduces the concept of leveraging the power of pricing for both profit and societal good, and clearly explains how it can be done. It shows how effective use of price can have prosocial impacts, such as helping to reduce carbon emissions, accelerating the adoption of eco-friendly products, and improving people's health outcomes.


208 pages, 4 Tables, black and white; 14 Line drawings, black and white; 2 Halftones, black and whit

Media Bøker     Innbunden bok   (Bok med hard rygg og stivt omslag)
Utgitt 29. juli 2024
ISBN13 9781032658940
Utgivere Taylor & Francis Ltd
Antall sider 160
Mål 160 × 241 × 18 mm   ·   420 g
Språk Engelsk