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Strategic Media Planning and Buying: Integration of Traditional and Digital Media
Rathore, Basant (Sr. Vice President at Jagran Group, India)
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Strategic Media Planning and Buying: Integration of Traditional and Digital Media
Rathore, Basant (Sr. Vice President at Jagran Group, India)
This book explores media planning, media buying and the advertising landscape in India. It provides a comprehensive look into the essential aspects of media strategies for brands and businesses to effectively reach their intended audiences and consumers.
344 pages, 77 Tables, black and white; 65 Line drawings, black and white; 14 Halftones, black and wh
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 31. mai 2024 |
| ISBN13 | 9781032724577 |
| Utgivere | Taylor & Francis Ltd |
| Antall sider | 420 |
| Mål | 234 × 156 × 26 mm · 664 g |
| Språk | Engelsk |