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Systems Theory and Agile Brand Management: The Educative View of Branding - Systems Thinking
Jan Lies
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Systems Theory and Agile Brand Management: The Educative View of Branding - Systems Thinking
Jan Lies
This book explores the implications of Niklas Luhmann’s theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.
256 pages, 44 Tables, black and white; 8 Line drawings, black and white; 8 Illustrations, black and
| Media | Bøker Innbunden bok (Bok med hard rygg og stivt omslag) |
| Utgitt | 21. juni 2024 |
| ISBN13 | 9781032792163 |
| Utgivere | Taylor & Francis Ltd |
| Antall sider | 232 |
| Mål | 453 g |
| Språk | Engelsk |
![Cover for Jan Lies · Praxis des PR Managements (Bok) [2015 edition] (2015)](https://imusic.b-cdn.net/images/item/original/124/9783658069124.jpg?jan-lies-2015-praxis-des-pr-managements-bok&class=scaled&v=1571011455)
![Cover for Jan Lies · Public Relations ALS Machtmanagement: Die Systemfunktionalistische Synthese Der Evolutionsoekonomik (Pocketbok) [2012 edition] (2012)](https://imusic.b-cdn.net/images/item/original/962/9783834944962.jpg?jan-lies-2012-public-relations-als-machtmanagement-die-systemfunktionalistische-synthese-der-evolutionsoekonomik-pocketbok&class=scaled&v=1527805048)
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