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Integrating Marketing and Supply Chain Management: Converging Paths to Holistic Business Success
Fotiadis, Thomas A. (Democritus University of Thrace, Greece.)
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Forventes levert 24. - 27. nov
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Integrating Marketing and Supply Chain Management: Converging Paths to Holistic Business Success
Fotiadis, Thomas A. (Democritus University of Thrace, Greece.)
Integrating Marketing and Supply Chain Management brings together two disciplines, marketing and supply chain management, to provide students with a bird’s-eye view of these disciplines and to appreciate their symbiotic relationship to one another.
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Vil utgis | 14. november 2025 |
| ISBN13 | 9781041096122 |
| Utgivere | Taylor & Francis Ltd |
| Antall sider | 436 |
| Mål | 150 × 220 × 10 mm · 850 g |