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The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making David W. Stewart
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The Marketing Pathfinder: Key Concepts and Cases for Marketing Strategy and Decision Making
David W. Stewart
Ideal for graduate students and MBA programs, The Marketing Pathfinder offers an effective way of contextualizing the marketing decisions they will have to make in the business world. A refreshing contrast to traditional marketing textbooks, this book provides a unique combination of key concepts and micro-cases.
280 pages
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 13. oktober 2014 |
| ISBN13 | 9781119961765 |
| Utgivere | John Wiley & Sons Inc |
| Antall sider | 288 |
| Mål | 245 × 189 × 15 mm · 544 g |
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![Cover for David W. Stewart · Focus Groups: Theory and Practice - Applied Social Research Methods (Pocketbok) [3 Revised edition] (2014)](https://imusic.b-cdn.net/images/item/original/982/9781452270982.jpg?david-w-stewart-2014-focus-groups-theory-and-practice-applied-social-research-methods-pocketbok&class=scaled&v=1435918137)
![Cover for David W. Stewart · Secondary Research: Information Sources and Methods - Applied Social Research Methods (Pocketbok) [2 Revised edition] (1993)](https://imusic.b-cdn.net/images/item/original/375/9780803950375.jpg?david-w-stewart-1993-secondary-research-information-sources-and-methods-applied-social-research-methods-pocketbok&class=scaled&v=1522090099)