Decision-making for New Product Development in Small Businesses - Routledge Advances in Management and Business Studies - Haropoulou, Mary (University of Western Sydney, Australia) - Bøker - Taylor & Francis Ltd - 9781138855052 - 4. desember 2018
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Decision-making for New Product Development in Small Businesses - Routledge Advances in Management and Business Studies 1. utgave

Haropoulou, Mary (University of Western Sydney, Australia)

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Decision-making for New Product Development in Small Businesses - Routledge Advances in Management and Business Studies 1. utgave

Using advanced analytical techniques to interrogate rich qualitative data, the book draws together established theories of decision-making and new product development, coupled with thinking about business sustainability to improve our understanding of this important area of business practice.


256 pages

Media Bøker     Innbunden bok   (Bok med hard rygg og stivt omslag)
Utgitt 4. desember 2018
ISBN13 9781138855052
Utgivere Taylor & Francis Ltd
Antall sider 168
Mål 241 × 165 × 13 mm   ·   394 g
Språk Engelsk