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Explaining Consumer Choice G. Foxall 2007 edition
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Explaining Consumer Choice
G. Foxall
This book is the most up-to-date account of research based on the Behavioural Perspective Model of consumer choice. Foxall's contribution is explored in relation to marketing management, the adoption of innovations and further research in consumer behaviour. It is a major contribution to consumer research and marketing theory.
272 pages, black & white illustrations
| Media | Bøker Innbunden bok (Bok med hard rygg og stivt omslag) |
| Utgitt | 27. juni 2007 |
| ISBN13 | 9781403998620 |
| Utgivere | Palgrave USA |
| Antall sider | 256 |
| Mål | 163 × 221 × 20 mm · 462 g |
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