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Media Research Methods: Understanding Metric and Interpretive Approaches
James A. Anderson
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Media Research Methods: Understanding Metric and Interpretive Approaches
James A. Anderson
Focusing on empirical research, this is an engaging and critical guide through each step of the research process, outlining the procedures, differences, strengths and limitations of metric, interpretive and the newer hybrid approaches.
464 pages, Illustrations
| Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
| Utgitt | 16. november 2011 |
| ISBN13 | 9781412999564 |
| Utgivere | SAGE Publications Inc |
| Antall sider | 464 |
| Mål | 232 × 190 × 18 mm · 622 g |
| Språk | Engelsk |
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