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Mathematical Models of Distribution Channels - International Series in Quantitative Marketing Softcover reprint of hardcover 1st ed. 2004 edition
Charles A. Ingene
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Mathematical Models of Distribution Channels - International Series in Quantitative Marketing Softcover reprint of hardcover 1st ed. 2004 edition
Charles A. Ingene
Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions;
568 pages, 47 black & white tables, biography
Media | Bøker Pocketbok (Bok med mykt omslag og limt rygg) |
Utgitt | 8. desember 2010 |
ISBN13 | 9781441953025 |
Utgivere | Springer-Verlag New York Inc. |
Antall sider | 568 |
Mål | 155 × 235 × 30 mm · 820 g |
Se alt med Charles A. Ingene ( f.eks. Innbunden bok og Pocketbok )