Mathematical Models of Distribution Channels - International Series in Quantitative Marketing - Charles A. Ingene - Bøker - Springer-Verlag New York Inc. - 9781441953025 - 8. desember 2010
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Mathematical Models of Distribution Channels - International Series in Quantitative Marketing Softcover reprint of hardcover 1st ed. 2004 edition

Charles A. Ingene

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Mathematical Models of Distribution Channels - International Series in Quantitative Marketing Softcover reprint of hardcover 1st ed. 2004 edition

Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions;


568 pages, 47 black & white tables, biography

Media Bøker     Pocketbok   (Bok med mykt omslag og limt rygg)
Utgitt 8. desember 2010
ISBN13 9781441953025
Utgivere Springer-Verlag New York Inc.
Antall sider 568
Mål 155 × 235 × 30 mm   ·   820 g